Senior Insights Analyst

Similarweb is the leading digital intelligence platform used by over 4000 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas.

We help our customers succeed in today’s digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.  

In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since!  

Job Description

We’re looking for aSenior Insights Analyst who is passionate about CPGs & eCommerce.  

As a leading digital intelligence provider that works with CPG brands globally to build and optimize their ecommerce strategies, we have a wealth of online data and are expanding our newly formed Insights team.

The role will be to support the sales and marketing teams with actionable insights and compelling stories, generated through data analysis and research. You will create content that is provided for prospects, marketing campaigns, and events. This will experienced research or insights analyst seeking to join a high-performing mission-driven team.

What You Will Do:

• Conduct research, analysis, and shed light on market trends and consumer behaviors to tell compelling, data-driven stories that unlock Similarweb’s value for Consumer Goods and eCommerce customers
• Effectively handle large, complex and disparate quantitative datasets involving require strong experience in analyzing large sets of data and creating effective presentations.
• This role will report to the Senior Director of Insights and will involve working closely with the Sales and Marketing teams. The ideal candidate excels in a fast-paced organization and delivers high quality output. This is an excellent opportunity for an multiple brands, retailers, categories and markets, with the ability to quickly understand, interpret, and translate this data into actionable insights 
• Summarize data for the production of tables, charts, and graphs; generate polished diagnostic analyses/reports, summarizing conclusions and recommendations in a concise, client-friendly manner
• When relevant, enhance data from our platform with secondary sources including annual reports, presentations and market research reports
• Develop repeatable and scalable analysis and content 
• Stay abreast of emerging industry trends and evaluate their significance, as well as incorporate areas of client interest revealed by Professional Services 
• Develop a deep understanding of customers’ priorities and challenges to derive consumer and market insights that prompt action
• Generate insights and category snippets to assist the sales team in prospecting and attracting new clients
• Assist in building a central insights knowledge base for all ecommerce categories across markets
• Evangelize and influence internal marketing partners to incorporate and emphasize your research in client-facing events and relevant programs
• Execute against a variety of regular and ad-hoc insights projects for Marketing and Sales, meeting agreed-upon milestones
• Partner with Marketing, Advisory Services, Client Services, and Product to identify critical business questions that can be answered through Similarweb Insights
• Conduct primary research on either an annual or bi-annual basis with our Market Research Panel

This is the perfect job for someone who:

• 3 to 4 years of working experience in a similar insight, analytics role within the CPG/FMCG sector 
• Strong Retail, CPG, eCommerce market knowledge/experience required
• Experience of working with a high volume of website and app traffic and engagement data, plus SKU, category and store level CPG brand data across multiple retailers and KPIs

• Data analytics and data querying skills preferred (SQL, Python, etc), advanced Google Sheets/Excel and Google Slides/Presentation building skills essential
• Loves utilizing qualitative and quantitative research methodologies and working in market research, data analytics, digital intelligence, and creating industry reports

• Strong presentation skills and experience in generating and sharing meaningful insights across business categories and to multiple stakeholders (internal and external)
• Excellent communication skills (written and verbal) in English and always seeks to tell a story
• Proactive with a ‘can do’ attitude
• Expert in managing time management and multi-tasking, able to manage and prioritize projects to meet deadlines independently
• An analytical, curious individual who is open to new challenges
• Data-savvy and data-driven, high attention to detail
• A solution driven individual
• Self-driven & quick learner, who has the confidence to push their own ideas to challenge current ways of working
• Strong interpersonal skills (ability to navigate complex organization structures and influence accordingly to succeed)