Senior Product Marketing Manager Lead

*This role is to be based in Chicago to be co-located with our Brands team. The Direct Manager for this position is located in HQ in Israel. You must be able to conduct meetings early morning (~8AM CST) twice weekly.*

About Lightricks 

If you've ever heard of Facetune, you probably already know Lightricks. Lightricks is a pioneer in innovative technology that leads to breakthrough moments throughout the creation process. Our popular photo and video editing tools, including Facetune, Videoleap, and Photoleap, offer endless possibilities and inspiration, while our creator services, Popular Pays, provides content creators the ability to partner with brands to monetize their work and talents. We focus on putting creators in the center and empowering them from the moment inspiration strikes. This allows for so much potential to establish a new backbone for the creator economy.

We have raised a total of $335M in funding over 6 rounds and are backed by top investors, including Insight Partners, D1 Capital, and Viola Growth. Our investors also include top influencers/creators like Charli, Dixie, Heidi, and Marc D'Amelio.

Our Culture:

We expect each other to be good enough to teach but willing to listen and learn. It's important to us to: build a great product, be intentional about our culture, have a diverse team, and foster community between our creators, brands, and ourselves.

Why this Role?

• Set the pace for the future of Creators: Our platform encourages sharing, creativity, and helping each other grow. You can help us create a world where everyone can live their whole creative lives and get paid to do it.
• Create something worth sharing: This is a chance to oversee the marketing strategy for our brand collaboration platform, Popular Pays as our first Product Marketer in the US. You’ll get to be the ambassador for the US and work with both B2B and B2C sides of the business. Popular Pays is used by SMBs and Enterprises across the US to manage influencer and content marketing campaigns. See our Case Studies here.
• Work with some of the best people in the world: We have a creatively-charged global team that wants to make a difference. We lift each other up and take pride in learning about each other's similarities and differences.
• Experience the magic: We are at an inflection point in our growth and creating products to help our community of creators make magic happen.

What will you do as our first Product Marketing Manager in the US?

• Orchestrate product launches, build and develop go-to-market strategies, act as the brand gatekeeper from positioning to messaging, and play a key role within marketing, and between marketing and product.
• Centralize information about future product feature releases, partnership plans, and customer insights to create messaging and holistic marketing strategies.
• Work horizontally with stakeholders across several teams including, product, sales, customer success, and partnerships.
• Develop messaging and storytelling around new product features and executing on parallel sales enablement materials.
• Conduct regular market research to identify market opportunities and threats.
• Manage the retention marketing strategy and executing email campaigns.
• Work closely with the Revenues team to understand the impact of marketing on the sales funnel.
• Use Google Analytics to monitor website traffic and initiate actionable next steps.
• Bridge the gap of important insights from Lightricks US with HQ marketing department.

You may be fit for this role if you have:

• 5+ years of marketing experience with hands-on experience in B2B Service or SaaS product marketing. This role is an individual contributor and we're looking for a marketing generalist who has been in 1-2 different product marketing roles. 
• Ability to build a narrative through numbers and data.
• Strong organizational and project management skills.
• Excellent communication and collaboration skills.
• Ability to multitask and push stakeholders across teams to make deadlines.

Nice to have:

• Experience in Martech, Adtech, Marketplaces, or services with clients that have a B2C end-user.
• Experience in email marketing, retention.
• Google Analytics experience.

Benefits:

• Competitive salary 
• Stock options
• Health/dental/vision with significant portion of premiums paid by the company
• 401k with company match up to 4%
• Various stipends for lunch and home office 
• Generous PTO (21 days + holidays)
• Talented teammates and a strong work culture focused on outputs instead of inputs, supporting a healthy work-life balance

Lightricks is an equal opportunity employer. We are committed to creating an inclusive and welcoming environment for every person who join us. All employment and compensation is decided based on qualifications, not by one's beliefs. Even if you don't fit everything, we encourage you to apply!

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