We are currently seeking to hire a Director of Demand Generation to join our marketing team.

The Director of Demand Generation you will lead the strategy and implementation of high-impact marketing activities to generate a pipeline of quality leads for sales. You’re a creative problem solver with demonstrated comfort in executing and optimizing multi-channel campaigns. You collaborate cross-functionally to create effective messaging. Finally, you understand the nuances of enterprise level SaaS growth hacking and can confidently identify, and advocate for, ROI positive channels and tactics.

Responsibilities:

• Develop Verbit’s demand generation strategy and roadmap 
• Design, plan, launch, manage, and optimize integrated marketing campaigns across multiple channels to reach strategic target accounts and generate pipeline 
• Partner with Sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting 
• Partner with Brand and Product Marketing to implement engaging and effective messaging 
• Build out our demand generation email campaigns and nurture streams to improve conversion rates 
• Manage campaigns that span across each stage of the customer journey through effective storytelling and education using tools like Hubspot, Outreach, Salesforce, Zoominfo, Google Ads, LinkedIn, and various ABM tools 
• Create strategies for audience targeting lead management, ABM, CRM and marketing automation to maximize prospect acquisition and customer conversions 
• Own list of contacts including prospects, leads, and customers 
• Manage SEO 
• Optimize our online experience from paid ads to the website, to lead capture 
• Optimize targeting, creative, media, and budget allocation to maximize campaign effectiveness and ROI 
• Report and communicate metrics and KPIs from campaign initiatives and as well as insights gleaned from testing new media channels, content formats, and audience targeting. 
• Identify and vet external vendors 
• Lead vendor relationships, as needed

In order to be great at this job, you’ll need:

• 5-10 years of experience planning, implementing, and optimizing demand generation activities 
• Experience running advertising, paid social, lead generation, and awareness campaigns 
• Demonstrated experience building a pipeline in partnership with an enterprise sales force 
• Passion to identify and learn new marketing technologies and channels for demand generation 
• Ability to think strategically and motivate cross-functional teams 
• Experience measuring the effectiveness of marketing activities 
• Experience in successfully executing ABM 
• Experience using Salesforce and Hubspot 
• Demonstrated ability to meet ambitious targets 

What Makes Verbit Unique?

Verbit’s 500+ individuals share a vision of making all video and audio content accessible to everyone. Verbit’s in-house, AI-based solutions take live and recorded audio and video to the next level with the support of 5,000 human professional transcribers. Our captioning, transcription, translation and audio description are trusted by more than 2,000 customers globally, including leading universities, corporations, legal agencies and media entities to make their content accessible, engaging and interactive!

Verbitizers are actively making the world more equitable for individuals with disabilities every day. After achieving the milestone of becoming a “unicorn company” and showcasing 6x revenue growth year over year, we are humbled and still fascinated by this ride. Verbit currently has a market cap of $2B, which is still growing. You too can join our journey toward accessibility and the reinvention of industry practices. Join our offices in New York, San Francisco, Tel Aviv and Kyiv to take advantage of flexible remote work opportunities and work with amazing people.

Do You Have Verbitzer DNA?

Verbitizers have the initiative to bring goals and dreams to fruition with a can-do attitude and the motivation of true go-getters.

We’re a group of:

• Tech-savvy individuals who are always open to more growth and learning opportunities
• Adaptable and flexible people who thrive in a fast-paced, startup environment
• Creative minds who rethink and question how to outperform past results
• Effective communicators who can promote and represent Verbit’s tech and brand

Verbit  is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.  

Our compensation for the role ranges between $165,000-$175,000 and will align with the candidate’s experience and skill set. In addition, Verbit offers a comprehensive benefits package, including Medical Insurance, Dental Insurance, Vision Insurance, Life and AD&D Insurance, Short Term and Long Term Disability, Paid Time Off and 401k.

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