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Director of Media Outreach

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Director of Media Outreach

Created:

Jul 19, 2023, 12:02 AM

Location

Third Street, 222, Cambridge, Massachusetts, United States, 02142

Organization

Insurify
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Insurify
Third Street, 222, Cambridge, Massachusetts, United States, 02142

Director of Media Outreach

Description

Do you want to be part of Boston’s hottest up and coming startup? Insurify is one of the fastest-growing MIT FinTech startups and has been recognized as a global Top 100 InsurTech company. We’re changing the way millions of people compare and buy insurance with artificial intelligence, technology, and superior product design.

Our team is highly analytical, fast-moving, and focused on one thing: getting more people to compare insurance quotes using Insurify.

Join us if you like: 

  • $1.3 Trillion market opportunity
  • MIT alumni founders
  • Female-led startup
  • $130M total funding
  • Strong leadership team from Kayak, Amazon, Wayfair, Facebook, Microsoft, Allstate, GEICO, Liberty Mutual, Zillow

How you will make an impact:

  • Combine comprehensive knowledge, research and analysis of the fintech space with a deep understanding of our market to identify and build key Media Partnerships with the goal of distributing our data, content and industry expertise to earn references, coverage and backlinks.
  • Maximize the effectiveness and efficiency of our existing data, teams and processes - including data science, content and editorial output, partnerships, design and product - to achieve ambitious outreach goals.
  • Determine our key target audience cohorts including major publishers, media outlets, affiliate & direct partners, before establishing and executing the strategy to successfully integrate with each of them.
  • Establish high quality reporting and monitoring of the media partnership program’s processes and results to communicate performance and trends and identify opportunities to improve and iterate.
  • Manage regular outreach activities, digital PR agency partners and regular, strategic initiatives to achieve results.
  • Create and deliver training materials to grow and develop the knowledge and skills of support teams.
  • Relentlessly strive for improvement, continuously assessing the performance of your program and benchmarking against key competitors to find opportunities and areas for iteration.
  • Work closely with the VP of Audience, Director of Content, and Director of SEO to ensure the Company continues to improve our overall book of business with our Media network.

Who you are:

  • At least 5 years of experience working in highly effective outreach programs, with a strong network of in the space consistent of Journalists, Editors, Content Leads, Publishers etc
  • Appreciation of key outreach success metrics and critical factors in achieving them.
  • Experience setting clear outreach targets and executing multiple strategies to achieve them.
  • Comfortable working with data, establishing reporting and managing large spreadsheets.
  • Strong written and verbal communicator who can concisely translate outreach performance into bottom line impact for senior management reporting.

Benefits:

  • Competitive compensation
  • Generous stock options
  • Health, Dental Coverages
  • 401K plan with match
  • Unlimited PTO
  • Generous company holiday calendar
  • Learning & Development Stipends
  • Paid Family Leave
  • Social impact volunteer time and donation matches
  • Catered lunches in the office
  • Free snacks and beverages every day in office
  • Free swag
We are proud to be an Equal Employment Opportunity and Affirmative Action employer.
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