Director of Product Marketing
Created:
Jul 19, 2023, 9:51 PM
Location
Tel Aviv, Israel
Organization
Description
About The Position
Guesty is looking for our first Director of Product Marketing! This is an incredible opportunity to help build a new organization in Guesty’s leading Marketing Department - and to help infuse the company’s marketing activities with the Guesty product. The Director of Product Marketing will lead Guesty’s PMM efforts company-wide with a combination of strategy, hands-on execution, and cross-company collaboration across the Product, Strategy, Sales, and Customer Success teams. We are looking for someone with extensive experience who is equally excited to lead a team to success and make an impact, as they are to roll-up their sleeves and dive in!
Responsibilities
- Lead all product marketing activities – from developing product messaging to executing on product marketing collateral – transforming product capabilities and benefits into engaging and effective marketing programs to drive lead generation, upsell adoption, and increase brand awareness.
- Conduct market, competitive, audience, and use case research to inform our product messaging.
- Work closely with the Product, Strategy, and Sales teams to understand and translate technical capabilities and product features to business benefits and value propositions.
- Develop positioning and messaging for Guesty features and products, and successfully revisit and refine this messaging by persona and market segment.
- Lead the packaging and positioning of Guesty's products and solutions.
- Lead the creation of product marketing collateral including presentations, onboarding materials, videos, web pages, one-pagers, sales enablement collateral, and more.
- Work with the Product team to drive new product launches including creation of launch plans and content – with an eye toward company strategy, differentiators, and customer needs.
- Manage the cross-functional implementation of product launches.
- Ensure that product launches have a long-tail and that new products and features become integrated into Guesty’s broader marketing efforts.
- Collaborate with the wider Marketing team - including Content, Brand, Design, Events, and Growth to inform the targeting and messaging of new campaigns.
- Continuously improve product marketing processes and help to establish best practices for working across campaigns and teams.
- Manage a team of awesome Product Marketing Managers.
Requirements
- 8+ years of product marketing experience, at least 4+ in B2B SaaS
- 3+ years in team management
- Experience owning the product marketing of a product or product line
- Strong communicator (verbal and written) with a proven ability to transform research into actionable insights and actionable insights into concise messages
- Excellent people and management skills
- Native English level - solid spoken and written skills
Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of any characteristic protected by law.