Performance Marketing Team Leader

Payoneer's mission is to empower businesses to go beyond – beyond borders, limits and expectations. In today's digital world, Payoneer enables any business of any size from anywhere to access new economic opportunities by making it possible to transact as easily globally as they do locally.

Check out our values

If you’re the kind of person that loves to get stuff done, collaborate with colleagues all over the world and is interested in joining a fast-growing global company that is trusted by the world’s top digital brands and truly cares for its customers, join us at Payoneer! 

We’re looking for       

A smart, creative and analytical  Performance Marketing Team Leader with passion for results, to be responsible for a growing team of experts. Your knowledge, experience and work will help shape our global performance marketing strategy & execution as we aggressively invest in growing our top-of-funnel. To succeed you will love being both coach and player and your scope will stretch from leading global strategies, to supporting local market decision-making. Is this you?

What’s the job?       

An experienced full-stack acquisition team leaderto lead the team’s strategy and media execution, with the in-house team and an external agency, for numerous business lines across search and social (Google, Facebook, Instagram, LinkedIn, TikTok, Reddit, Bing, Quora, and more), as well as additional growth channels such as podcast advertising, ‘digital out of home’, all with the goal of growing the business globally.

The  Performance Marketing Team Leader needs to be both strategic and hands-on, introducing new ideas and channels, while making sure that the traffic we drive through the campaigns is of the right quality, converts and ultimately delivers revenue. As part of the role, you will be working closely with our field marketing teams across 6 business regions, ensuring we drive the right strategy for each region.

• Drive strategy, oversee execution, and own the results of your team's work.

• Provide support and coaching for the online acquisition team.
• Work cross-functionally to develop enterprise-level and cross-channel strategies and reporting.

• Analyze KPIs and continuously optimize through AB testing to maximize acquisition and campaign efficiencies.
• Work with internal and external stakeholders to develop best practices across all elements of paid media planning, from audience definition through to measurement and optimization.
• In collaboration with the Head of Marketing Analytics, define and own global paid media performance reporting including attribution, direct response metrics, brand uplift and ROAS.
• Leverage insights, learning and modelling to develop recommendations on media channel mix, planning and budget allocation by market, segments, and business lines.
• Inspire your team to create a pipeline of new ideas and ‘test & learn’ approaches to maximize conversion and uncover growth opportunities.
• Work closely with business and marketing functions across different regions

• Administer analytics dashboards and key reporting tools to measure success (Google Analytics, BI, Salesforce)
• Own reporting of local media plans and key performance metrics to global and regional leadership   
  
  

Is this you?

• A hard-worker with a good business head
• Minimum of 5 years of proven advertising experience with key PPC platforms
• Minimum of 2 years of managerial experience
• Experienced working in global B2B organizations
• Outstanding analytical skills
• Fluent English speaker and writer
• High Excel Proficiency
• BA/BSc degree (Economics/Finance/Mathematics/Statistics – advantage)
• Organized and detail-oriented
• High enthusiasm and motivation to work within a fast-paced, international environment
• Fast learner and autodidact
• Experience using Google Analytics, Salesforce, Marketo and Jira
• Advanced knowledge of primary tracking and analytics platforms.

A few words about us

In today's digital world, Payoneer's platform streamlines global commerce for millions of small businesses, marketplaces and enterprises from 200 countries and territories. Leveraging its robust technology, compliance, and banking infrastructure, Payoneer delivers a suite of services that includes cross-border payments, working capital, tax solutions, merchant services and risk management. Powering growth for entrepreneurs in emerging markets through to the world's leading digital brands like Airbnb, Amazon, Google and Upwork, Payoneer makes global commerce easy and secure.

Payoneer - one world, one platform, endless opportunity.

www.payoneer.com

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